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　　中国传播学会

　　（中国高等教育学会新闻学与传播学专业委员会传播学研究分会）

　关于第20届AMIC年会的征稿通知

　　2011年6月24-27日，印度·海德拉巴

　　2011年6月24-27日，第20届亚洲媒介、信息与传播中心（AMIC）的年度学术会议将在印度的海德拉巴（Hyderabad）召开。本次会议由新加坡的AMIC与印度的海德拉巴大学联合主办，主题为“盘点媒介与传播研究：由全球化、新媒介及亚洲崛起带来的新的机遇和挑战”。

　　应AMIC的邀请，中国传播学会将在此次会议上组织两个专题小组讨论，现面向全体会员及华人传播研究者征集发言。相关事项通知如下：

　　一、专题小组讨论

　　1、“超越现代化：数字时代的中国媒介与社会”

　　（Beyond Modernization: Chinese Media and Society in the Digital Age）

　　2、“传播研究在中国：全球脉络与本土视野的互动”

　　（Communication Studies in China: The Nexus of Global Trajectory and Local Perspective）

　　二、相关事项

　　1、会议发言为英文。

　　2、请有意参加的学者选择相关主题，提交一篇100-200字的英文摘要（请勿提交全文），并附上作者姓名、所属单位和联络方式。

　　3、投稿信箱为：comforum@cuc.edu.cn，请在邮件标题注明“AMIC会议投稿”。截止时间为2011年3月15日。学会秘书处将于3月20日前向申请者通知入选结果。

　　4、大会将向参加者提供邀请函。机票、食宿及会务费用均由参与者自理。

　　5、详情请参阅会议网站：http://amic.org.sg/CallForPapers2011.html。如欲以其他方式参加会议，请直接向会议组织者投稿，并咨询相关事宜。

　　另附两个专题小组的讨论计划如下。

　　1、超越现代化：数字时代的中国媒介与社会

　　20世纪50年代以来，大众媒介在发展中国家追求现代化的社会进程中，一直扮演着重要角色。中国也概莫能外。自1949年之后，尤其是20世纪70年代末中国实施改革开放之后，大众媒介同样作为核心动力之一深深融入中国“四个现代化”的根本进程之中。

　　随着全球化和数字化的蔓延，社会发展的目标不断得以更新，而大众媒介也普遍面临新的挑战和机遇。它不仅需要促进社会产业与智识发展，还需要思考，新的信息传播科技在社会中造就的深深潜流将推动发展中国家和地区走向何方。即以中国为例，政府与社会的互动因媒介变革而悄然变化，文化与价值因新传播现象日益多元，媒介产业和政策也需要处理各种新议题的挑战。

　　在媒介促进现代化的进程中，理论的纷争亦从未停歇。现代化理论、依附理论、全球化理论等先后在传播研究中引发层层叠叠的研究。而随着现实进程的改变，传播研究又有何变数？

　　在本主题讨论中，多位中国学者将从不同视角出发，分析各种议题，力图以中国媒介实践和研究的案例，提供关于数字时代媒介与社会关系的新思考。

　　Beyond Modernization: Chinese Media and Society in the Digital Age

　　Since 1950s, mass media have always been considered to play a critical role in the process of modernization in the developing countries. It’s also the case in China. Since 1949, especially after the reform and opening-up policies were launched, mass media have been developed to contribute to the ‘Four Modernizations’ - the modernization of agriculture, industry, national defense, and science and technology. The modernization of China is not just symbolized by the mass media’s development, it depends on them.

　　Following the processes of globalization and digitalization, the goal of social development has been changed, and the mass media have to deal with new opportunities and new challenges. ICTs are not only considered as an impetus of the development of industries and knowledge, but also the undercurrent that will lead a society towards new directions. Take China as an example, the interaction between the government and the society has been full of tension since the internet became a platform for gathering public opinion, the culture and values have been more diversified caused by the new communications, and the media industry and policy have also changed to meet the requirements of the new ICTs.

　　The process of modernization is also full of theoretical debates. The modernization theory, the independent theory and the globalization theory have been inspired multiple researches in media and communication studies.

　　In this panel discussion, Chinese scholars will focus on the relative issues from different perspectives, discuss the cases in Chinese media practice and studies, and try to reconsider the new relationship between media and society in the digital age.

　　2、传播研究在中国：全球脉络与本土视野的互动

　　中国的传播研究是全球传播研究与本土学术努力的结合。鉴于此，本讨论小组将聚焦于当代中国传播研究的双向共建过程。一方面，传播研究或传播学作为20世纪的西方社会科学，在引入中国的过程中，带有着其自身的历史语境和政治经济结构——比如宣传和说服研究的战争背景，后殖民世界结构中的世界体系和依附式发展模式，全球资本主义时代的全球传播，以及政治体制和市场化经济环境等等。传播研究的多元图景在上世纪后半叶摆在了中国学者和知识界的面前。另一方面，中国的传播研究在介绍和引入“西学”的过程中，做了主动的筛选和建构。结果是，美国的“主流”、“实证”传播学被作为一个“成熟”学科介绍进入中国，而其他传播研究的“支流”则被称作“批判学派”（拉扎斯菲尔德），笼统地、补足式地进入了中国的传播学科化建构过程中。

　　在几十年的介绍和消化过后，当今中国的传播研究体现出如下两个面向：第一，“与世界接轨”，即共享各种传播研究理论和经验，验证和研究相似的问题；第二，通过找寻本土传播思想史或者本土问题，力图建构自身的传播理论框架。本讨论小组即希望通过综合这种互动和多元，展示中国传播研究的活力。

　　Communication Studies in China:

　　The Nexus of Global Trajectory and Local Perspective

　　Recognizing the historical articulation between global and local academic efforts, this panel underscores the mutual construction of communication studies in contemporary China. With its diverse historic contexts and political-economic structures, for example, the wartime background for propaganda and persuasion research, world system theory and dependent model of development within a post-colonial world order, global communication in a global capitalist epoch, as well as particular political institutions and markets in individual countries, communication studies represented itself to Chinese intellectuals as a multifaceted knowledge system in late 1970s on the one hand. Whereas the above-mentioned academic endeavor – from the “West” in general terms -- was actively filtered and reconstructed by Chinese scholars group on the other hand. In doing so, a US-based approach, focusing on administrative questions and empirical methodology, has been established as the “mainstream” in communication studies in China, which interweaves well with a market-driven social reform for the past three decades. Notwithstanding “Critical School” in Lazarsfeld’s words, mainly including the political economy of communication and cultural studies, is also emphasized in relevant textbooks and strengthened by a rising amount of research papers, obviously it is still playing a supplemental role in China’s communication research, especially in pursuit of an institutional discipline of communication.

　　Nowadays, communication studies in China not only continuously translate and incorporate West-based communication theories into their local social and knowledge contexts, but also start to explore their unique origins of communication thought and research from thousands of years’ civilization. An overwhelming expectation on indigenous theoretical innovation is rising.