New Landscape of Global Communication

　　Table of Content

　　Overview of the Program 2

　　July 1, 12:00 – 21:00 3

　　July 2, 09:00 – 11:30 4

　　July 2, 12:00 – 13:30 4

　　July 2, 14:00 – 15:30 5

　　July 2, 16:00 – 17:30 7

　　July 2, 18:30 – 20:30 9

　　July 3, 09:00 – 10:30 10

　　July 3, 11:00 – 12:30 12

　　July 3, 12:45 – 13:30 14

　　July 3, 14:00 – 16:30 14

　　Map within Mingde Journalism Building 15

　　Overview of the Program

　　July 1, 12:00 – 21:00 Registration, Room 713 Mingde Journalism Building

　　July 2, 9:00 – 11:30

　　Plenary Session - New Landscape of Global Communication

　　Room: 208, Mingde Journalism Building

　　July 2, 12:00 – 13:30

　　Lunch, Faculty Club (refer to the campus map)

　　July 2, 14:00 – 15:30

　　Social Media Use and Its Implications

　　Room: 711, Mingde Journalism Building New Media and Journalism

　　Room: 611, Mingde Journalism Building Journalistic Education in an Era of New Media

　　Room: Crystal Room adjacent to 208, Mingde Journalism Building

　　July 2, 16:00 – 17:30

　　China’s Image on Media

　　Room: 711, Mingde Journalism Building New Media and Culture

　　Room: 611, Mingde Journalism Building Globalized Media: A Russian Perspective

　　Room: Crystal Room adjacent to 208, Mingde Journalism Building

　　July 2, 18:30 – 20:30

　　Welcome Dinner, Angel Restaurant (refer to the campus map)

　　July 3, 9:00 – 10:30

　　Global Communication: Various Perspectives

　　Room: 711, Mingde Journalism Building Media in a Time of Change

　　Room: 611, Mingde Journalism Building Communication Research: Various Perspectives

　　Room: Crystal Room adjacent to 208, Mingde Journalism Building

　　July 3, 11:00 – 12:30

　　Content Production in A New Era

　　Room: 711, Mingde Journalism Building Westminster School of Thought

　　Room: 611, Mingde Journalism Building China’s International Communication Strategies

　　Room: Crystal Room adjacent to 208, Mingde Journalism Building

　　July 3, 12:30 – 13:30

　　Lunch, Faculty Club (refer to the campus map)

　　July 3, 14:00 – 16:30

　　How to Communicate China Overseas - A Panel Discussion between International Media Industry and Academia

　　Room: Studio, Mingde Journalism Building

　　July 1, 12:00 – 21:00

　　Conference Registration

　　Place: Room 713, Mingde Journalism Building, Renmin University of China

　　Note: Conference attendees can follow the instructions outside the building to go to the registration room.

　　July 2, 09:00 – 11:30

　　Plenary Session

　　New Landscape of Global Communication

　　Room: 208, Mingde Journalism Building

　　Co-Chairs: Ni Ning, Executive Dean and Professor of School of Journalism and Communication at Renmin University of China

　　Geoffrey Davies, Head and Professor of Department of Journalism and Mass Communication at University of Westminster

　　Keynote speakers:

　　The significance of China’s public diplomacy

　　（中国开拓公共外交的意义）

　　Zhao Qizheng, Dean of School of Journalism and Communication at Renmin University of China and former head of the Information Office of the State Council of China

　　A few thoughts on China’s international communication

　　（关于中国的对外传播诸问题）

　　Chen Lidan, Professor of Journalism at Renmin University of China, China

　　Global communication and the 'rise' of Asia

　　Daya Thussu, Professor at University of Westminster, UK

　　Positioning the audience as citizens of the world

　　Oliver Boyd-Barrett, Professor at Bowling Green State University, USA

　　Media, capital, policy: The possibilities and perils of state leadership

　　Michael Curtin, Professor at University of California at Santa Barbara, USA

　　July 2, 12:00 – 13:30

　　Free lunch

　　Place: Faculty Club (please refer to campus map)

　　July 2, 14:00 – 15:30

　　Social Media Use and Its Implications

　　Room: 711, Mingde Journalism Building

　　Chair: David Maguire, Murdoch University, Australia

　　Participants:

　　Journalists' world, or readers' world?: In search of factors influencing readers' comments on the New York Times' World News

　　Scott Robson, Fort Hays State University, USA

　　Qingjiang Yao, Fort Hays State University, USA

　　Analysis of gender differences in SNS use through uses and gratifications theory- Facebook Use of Hong Kong University students

　　Yanying Kong, Chinese University of Hong Kong, China

　　Chang Liu, Chinese University of Hong Kong, China

　　Wong So Hin, Chinese University of Hong Kong, China

　　Ethan Yikun Wu, Chinese University of Hong Kong, China

　　Hongliang Wu, Chinese University of Hong Kong, China

　　Voice diversity and news content sharing: Tracking the impact of online reuse

　　Tim Dwyer, University of Sydney, Australia

　　An explorative study on the gameflow of advanced users of Facebook’s “Happy Harvest”

　　（脸书「开心农民」游戏资深玩家的游戏心流（Flow）经验探索）

　　Ming-Yi Tu, Shih Hsin University, Taiwan, China

　　Too crowded or not crowded enough? The challenges and risks of crowd sourcing in social media

　　Sabine Baumann, Jade University, Germany

　　A comparison of online opinion leaders at various social media platforms

　　（基于不同平台的网络意见领袖解析）

　　Fen Xiang, Chinese Academy of Social Sciences

　　Respondent: David Maguire, Murdoch University, Australia

　　New Media and Journalism

　　Room: 611, Mingde Journalism Building

　　Chair: Hailong Liu, Renmin University of China, China

　　Participants:

　　Agenda setting of social media and change in news values: Case studies of Tianya forum, QQzone, Renren.com and Sina Weibo

　　（社会化媒体中议程设置的转向及其新闻价值的变化探究——以天涯网络论坛、QQzone、人人网、新浪微博客为例的研究）

　　Yanjun Dong, Henan University, China

　　Public figures: Media watch in the era of Internet

　　（互联网条件下媒体对公众人物的监督）

　　Xiaotian Tang, Shanghai University of Political Science and Law, China

　　News values and newsgathering in the era of media convergence

　　（新媒介语境下新闻的泛化和新闻价值体系的重构）

　　Guangxia Niu, Shandong University of Arts, China

　　The interplay between social media and traditional media

　　（社会化媒体与传统媒体发展关系结局初探）

　　Xiangshan Meng, Consumer Daily, China

　　MOJOS: Development of mobile journalism

　　Stephen Quinn, Nottingham University at Ningbo, China

　　Respondent: Hailong Liu, Renmin University of China, China

　　Journalistic Education in an Era of New Nedia

　　- A Comparison between China and UK

　　Room: Crystal Room adjacent to 208, Mingde Journalism Building

　　Participants:

　　Geoffrey Davies, University of Westminster, UK

　　Deborah Vogel, University of Westminster, UK

　　Xin Xin, University of Westminster, UK

　　Weizhen Lei, Renmin University of China, China

　　Anbin Shi, Tsinghua University, China

　　Yu Huang, Hong Kong Baptist University, China

　　July 2, 16:00 – 17:30

　　China’s Image on Media

　　Room: 711, Mingde Journalism Building

　　Chair: Fei Jiang, Chinese Academy of Social Sciences

　　Participants:

　　A discourse analysis of image of China on the New York Times

　　（话语流变：《纽约时报》视阈里的中国想象）

　　Yashen Wang, Communication University of China, China

　　The image of China in the Hong Kong press: A content analysis of the coverage of China by Hong Kong newspapers

　　Wei Chen, Wuhan University, China

　　Framing China in Zimbabwean newspapers: One country, many stories

　　Winston Mano, University of Westminster, UK

　　China’s promotion of soft power in Africa: An analysis of three Chinese official English newspapers and websites

　　Xiaoling Zhang, University of Nottingham, UK

　　Financial media, globalization and China’s economic integration

　　Jingwen Piao, University of Westminster, UK

　　Construction of international spectacle in Chinese national and regional press

　　Yue Zheng, Hong Kong Baptist University, China

　　Rhetoric visions of China in ASEAN virtual communities: A case of Internet debate on Beijing Olympics in Southeast Asian countries

　　Mei Wu, University of Macau, China

　　Linjia Xiao, University of Macau, China

　　Respondent: Fei Jiang, Chinese Academy of Social Sciences

　　New Media and Culture

　　Room: 611, Mingde Journalism Building

　　Chair: Jing Xu, Peking University, China

　　Participants:

　　Social media and innovation in minority culture communication

　　（刍议“自媒体”的兴起与少数民族文化网络传播策略的创新）

　　Zhangchi Yin, Wuhan University of Technology, China

　　Kai Li, Wuhan University of Technology, China

　　Chunxiao Tan, Guangxi Center of Disease Prevention and Control

　　Haoming Liang, Guangxi Univeristy of Technology

　　Popular culture in the era of new media: A case study of Sina Weibo

　　（新媒体背景下的社会文化偏向—以新浪微博为个案）

　　Han Hu, University of Yunnan China

　　World views and national identification in microblog during World Cup 2010

　　（围观世界：2010年南非世界杯中国微博中的世界观与国族认同论述）

　　Jingxin Si, University of Wuhan, China

　　Pornographic Communication on the Internet

　　（网络媒介中的色情传播）

　　Yongjian Li, China Youth University For political Sciences, China

　　Respondent: Jing Xu, Peking University, China

　　Globalized Media: A Russian Perspective

　　Room: Crystal Room adjacent to 208, Mingde Journalism Building

　　Chair: Yonghua Zhao, Renmin University of China, China

　　Participants:

　　Different worlds in a one country? Foreign news in Russian regions

　　Jukka Pietilainen, University of Helsinki, Finland

　　The impact of globalization on Russian media content – A case study of Russia television

　　（试论全球化对俄罗斯传媒内容的影响——以俄罗斯电视为例）

　　Lerong Jia, Communication University of China, China

　　A comparative study of viewers’ expectations of Chinese and Russian televisions

　　（中俄观众收视期待比较研究——以央视俄语频道、俄罗斯电视台汉语频道为例）

　　Rao Fu, Peking University, China

　　Study on the conceptual shift of Russian journalism education under the backdrop of social transition

　　Yonghua Zhao, Renmin University of China, China

　　Respondent: Yonghua Zhao, Renmin University of China, China

　　July 2, 18:30 – 20:30

　　Welcome dinner

　　Place: Angel Restaurant (天使食府, close to the west gate of the University, refer to the campus map)

　　July 3, 09:00 – 10:30

　　Global Communication: Various Perspectives

　　Room: 711, Mingde Journalism Building

　　Chair: Wenshan Jia, Chapman University, USA

　　Participants:

　　Circulating authorship and authenticity as global brands: The case of Alejandro Gonzalez Inarritu

　　Paul Kerr, London Metropolitan University, UK

　　Televisual globalization: A case study of the transnationalization of Indian soaps

　　Priya Virmani, University of East London, UK

　　Models of global communication in comparison and contrast: China, EU and USA

　　Wenshan Jia, Chapman University, USA

　　The impact of Chinese international communication on overseas Chinese

　　Qingwen Dong, Uniersity of the Pacific, USA

　　Chenglong Xiao, Shanghai Finance University, China

　　News programs targeting foreign audiences: International radios in Switzerland and Germany

　　（瑞士和德国国际广播电台的对外新闻及受众）

　　Yingzi Xu, Shanghai Theatre Academy, China

　　Soft power: A critical view

　　Peter Goodwin, University of Westminster, UK

　　Respondent: Wenshan Jia, Chapman University, USA

　　Media in a Time of Change

　　Room: 611, Mingde Journalism Building

　　Chair: Yu Huang, Hong Kong Baptist University, China

　　Participants:

　　Chinese media studies: A belated introduction

　　Stephanie Donald, RMIT University, Australia

　　The development of professionalism in Chinese journalism

　　（论中国新闻媒体的职业化进程）

　　Lidan Chen, Renmin University of China, China

　　Jing Wang, Renmin University of China, China

　　Media’s enduring role in times of chaos

　　David Maguire, Murdoch University, Australia

　　A study on standards of mobile media in China: Evolution and influence of the policy

　　（中国手机媒体规制研究：政策变迁、影响与建构）

　　Che Ma, Peking University, China

　　Respondent: Yu Huang, Hong Kong Baptist University, China

　　Communication Research: Various Perspectives

　　Room: Crystal Room adjacent to 208, Mingde Journalism Building

　　Chair: Di Zhang, Renmin University of China, China

　　Participants:

　　Duality of source in news framing

　　（论传播主体对新闻框架建构的两极性）

　　Wei Xiao, Jinan University, China

　　A comparative study of international and Chinese media coverage of food safety

　　（国内外媒体食品安全报道）

　　Yudi Cai, Nanchang University, China

　　Effects of group size on attribute agenda-setting: Experimental design on agenda melding

　　（群体规模对属性议程设置的影响——基于议程融合假设的实验研究）

　　Zhihao Ma, Zhejiang University of Media and Commmunications, China

　　Liangbin Mao, Zhejiang University of Media and Commmunications, China

　　Jinping Ge, Zhejiang University of Media and Commmunications, China

　　Bo Cui, Zhejiang University of Media and Commmunications, China

　　Harmony in diversity-the study of Chinese intercultural communication strategies in modern time

　　（跨文化传播中的“和而不同”）

　　Jing Fan, Wenjing College, Yantai University, China

　　Localization of China’s reality TV over the past ten years

　　（中国电视真人秀节目的十年本土化之路）

　　Jianhua Rong, Wuhan Textile University, China

　　Respondent: Di Zhang, Renmin University of China, China

　　July 3, 11:00 – 12:30

　　Content Production in a New Era

　　Movies, Social Media, Documentary and Animation

　　Room: 711, Mingde Journalism Building

　　Chair: Yunze Zhao, Renmin University of China, China

　　Participants:

　　The prospect of foreign investment in Chinese social media sector: An audience perspective

　　（从受众研究看 境外资本涉入中国社会媒体的前景）

　　Brenda Yi Bi, McMaster University, Canada

　　Business model of China’s video sharing sites and copyright risks

　　（中国视频网站模式和知识产权风险发展新动向）

　　Meng Xu, Peking University, China

　　Documentary production and localized globalization

　　（全球在地化语境下的纪录片生产）

　　Ningping Jiang, Southwest Jiaotong University, China

　　Diffusion and marketing strategies of online movie Old Boy on social media

　　（新媒体电影《老男孩》在社交网站的扩散和营销策略分析——以在“人人网”的传播为例）

　　Jian Zhou, Communication University of China, China

　　Animation "created in China" between cultural "hybridization" and new technologies opportunities

　　Chwen-Chwen Chen, University of Lugano, Switzerland

　　Vincenzo De Masi, Reseau Cinéma and University of Zurich, Switzerland

　　Gianluigi Negro, University of Lugano, Switzerland

　　The next revolution in broadcast news media? The case of hybrid TV

　　Sabine Baumann, Jade University, Germany

　　Westminster School of Thought

　　Room: 611, Mingde Journalism Building

　　Chair: Zhengrong Hu, Communication University of China, China

　　Participants:

　　From “Not In My Back Yard” to policy advocacy：The co-empowerment model between media and protests in China

　　（从邻避运动到政策倡导：媒体与社会抗争的互激模式）

　　Yu Huang, Hong Kong Baptist University, China

　　Fanxu Zeng

　　The usage and advertising effects of social media in China

　　（中国社交媒体的使用与广告效果研究）

　　Li-Chuan Evelyn Mai, Beijing Normal University, Zhuhai,, China

　　Yinxin Liang

　　China’s ‘going abroad’ project in the context of media marketization and globalization

　　（如何在媒体市场化和全球化的背景下解读中国的走出去工程）

　　Xin Xin, University of Westminster, UK

　　A new generation of lifestyle magazine journalism in China: The professional approach

　　（生活方式杂志的新闻工作者：新一代记者的职业化进程）

　　Shuang Li, University of Westminster, UK

　　China’s popular TV dramas and their role in the Party’s political communication since 2001

　　（飞天奖电视剧----中国传统文化和国家政策的融合）

　　Guiping Liu, University of Westminster, UK

　　Women's online empowerment in Mainland China: Characteristics, potentialities and constraints

　　Xiao Han, University of Westminster, UK

　　Respondent: Shuang Li, University of Westminster, UK

　　China’s International Communication Strategies

　　Room: Crystal Room adjacent to 208, Mingde Journalism Building

　　Chair: Xin Zhong, Renmin University of China, China

　　Participants:

　　Strategies to improve China's international communication

　　Jie Han, USA

　　Looking for common ground between different cultures – Cultural and cognitive perspectives on communicating Chinese cultures overseas

　　（跨越文化 寻求共识——从文化与认知的视角重新审视向世界传播中国文化的方式）

　　Yue Teng, School of Journalism, Renmin University of China, China

　　A second thought on how to enhance China’s communicative power

　　（中国国际话语权的提升路径再思考）

　　Jing Cai, Communication University of China, China

　　The objectives and obstacles of China's new international broadcaster, CNC

　　Kitty Hamilton, Peking University, China

　　Communicative power of Chinese television in international communication

　　（中国电视对外传播的国际影响力研究）

　　Chaojiao Yang, Jinan University,China

　　Respondent: Xin Zhong, Renmin University of China, China

　　July 3, 12:45 – 13:30

　　Free lunch

　　Place: Lunch, Faculty Club (please refer to the campus map)

　　July 3, 14:00 – 16:30

　　How to Communicate China Overseas

　　A Panel Discussion between International Media Industry and Academia

　　Room: Studio, Mingde Journalism Building

　　Chair: Xu Qinduo, host of Today, China Radio International

　　Participants:

　　Tang Runhua, Director, Center for International Communication Study, Institute of Journalism, Xinhua News Agency

　　Wen Jian, Deputy Director, Center for International Communication Study, Institute of Journalism, Xinhua News Agency

　　Colin Sparks, Professor at University of Westminster, UK

　　Peter Goodwin, Professor at University of Westminster, UK

　　Oliver Boyd-Barrett, Professor at Bowling Green State University, USA

　　Pan Zhongdang, Professor at University of Wisconsin at Madison, USA

　　Daya Thussu, Professor at University of Westminster, UK

　　Huang Yan, Editor-in-Chief and Executive Director, China Features

　　Li Hongmei, Senior Editor for English Forum, People's Daily Online

　　Li Yu, Producer of International Promotion Center of China Central Television

　　Map within Mingde Journalism Building