新媒体与文化转型：影视、游戏与数字传播国际会议
主办：上海大学影视艺术技术学院
2012年12月7—9日
过去20年来，建立在电脑和网络基础上的数字新媒体深刻地改变了传统意义上的电影、电视和传播，促推了众多崭新的艺术、社会和自我表述形式的出现和发展。因应这一转型，学界的思考理路中也出现了“跨媒体”、“融合媒介”、“参与者的文化”、“大众自我传播”、“互动性”、“微电影”、“数字文本性”等新术语，意图在理论上把握与透视数字新媒体渐次主导当代文化生产和消费的潮流。尽管数字新媒体在艺术、影像表达以及媒体实践方面带来的变革或许孕育了又一次巨大的“范式转型”，但同样重要的是，建立在“老旧”媒体基础上的传统表达模式仍在我们的日常生活中占有重要位置。因此，探讨当代文化在新媒体语境下的变革，不仅意味着视当下文化正处于某一关键的节点，其间几乎每一种人们熟知的媒介都正经历着被改写、创造和再媒介化的过程，而且也意味着我们应尊重数字艺术和新媒体产生的历史源流。
为适应数字新媒体渐次成为当代文化生产和消费主潮之趋势，加强数字新媒体方面的研究，在艺术和技术融合的前沿性领域推动影视和传播学科建设，上海大学影视学院将举行“新媒体与文化转型：影视、游戏与数字传播”国际学术会议。会议旨在以跨学科的视野检视21世纪新媒体的发展及其对影视艺术、媒体实践和传播学科的影响。会议诚邀世界各地学界同仁赐稿，就数字新媒体技术与影视、游戏、传播和各种媒体实践的关系展开讨论。
会议的工作语言为中英双语，同时将尽量提供中英同声传译。
会议时间、地点与主办方
时间： 2012年12月7日—9日（注册时间：2012年12月7日，星期五）
地点： 上海大学国际会议中心（宝山校区）
主办： 上海大学影视艺术技术学院
注册
会议不收注册费。会议期间住宿费与其他交通费用敬请自理。
论题范围
? 数字技术与电影、动画、电视和传播
? 游戏的跨学科研究
? 引擎电影或游戏电影
? 互动媒体与艺术
? 社交媒体与自我传播及自我艺术表达
? 微电影与网络视频
? 数字技术与内容发行、营销和消费
? 人机共生与依存
? 银/屏幕美学与跨媒体平台
? 作为艺术实践的电脑编程
? 移动性与恒久连接性：散碎时间与数字游牧群落
? 其它富有意义的相关论题
论文提交指南
论文提交截止日期为2012年11月18日（周日）。
论文提交敬请包括以下内容：文章标题、中文摘要、关键词、作者简介。论文篇幅在5000-10000字。
请以附件形式在截止日前电邮给尤杰博士；邮箱地址：jyo0809@sina.com。我们将尽快向入选论文作者发出会议正式邀请。因会议经费和场地所限，入选论文仅邀请第一作者出席会议。
其它未尽事宜，请与尤杰博士联系：
尤杰 博士
上海大学影视学院
手机：13651650564
New Media and Cultural Transformation:
Film, Television, Game, and Digital Communication
Call for Papers
School of Film-TV, Shanghai University
December 7-9, 2012
Over the past two decades, the computer and Internet-based new digital media have profoundly changed our conception of cinema, television, and communication, and led to the emergence of many new forms of artistic, social and self expressions. Consequently, new terms like “transmedia,” “convergence media,” “participatory culture,” “self mass communication,” “interactivity,” “e-cinema,” and “digitextuality” have been frequently evoked to describe and theorize this cultural transformation. While it is tempting to regard this as implying a revolutionary or “paradigm” shift in artistic/cinematic expressions and media practices, it is also of vital importance to recognize the fact that more traditional models associated with “old”media remain relevant in our everyday life. To address the significant changes to contemporary culture that are taking place under the rubric of new media, therefore, is to view the current moment as a critical juncture where almost every familiar medium is being “re-invented” and “re-mediated,” but at the same time to respect the historical roots from which digital art and media emerged.
Organized by Shanghai University’s School of Film-TV, the conference aims to open the doors to an interdisciplinary examination of new media and its implications for the arts and communication in the 21st century. With a broad focus on cinema, television, gaming and communication, the conference encourages submissions of high-quality papers from around the world on new media and/or digital technology and its role in the developing aesthetics in cinema,television, gaming and communication.
The following topics are especially but not exclusively sought from paper and panel proposals:
Digital technology and Film/Animation/Television/Communication
Interdisciplinary approaches to game and gaming
Machinema
Interactive media and the arts
Social Media and self-communication and artistic expression
Web-film and e-cinema
Digital technology and content distribution, marketing & consumption
Human-machine symbiosis
Screen aesthetics and transmedia platforms
Computer programming as an artistic practice
Mobility and perpetual connectivity: fragmented time and digital nomads
The working languages of the conference will be Chinese and English. Simultaneous translation
between Chinese and English may be provided, depending on budget.
Date and Location:
Date: December 7-9, 2012 (Registration: Friday, Dec. 7, 2012);
Location: International Conference Center, Shanghai University
Registration:
Once accepted, NO registration fee is involved. Participants do need find their own sources for international traveling and on-campus accommodation expenses.
Submission Guidelines
1. Submissions should be made electronically via e-mail. Submissions will be acknowledged within 48 hours. Submissions shall imply that at least one author will register for the conference and be present at the time designated in the conference program.
Submissions must be received by Nov. 11 (Sunday), 2012. E-Mail submissions to:
Prof. Shaoyi Sun
School of Film & TV, Shanghai University
P.O. Box 308, 149 Yan Chang Road
Shanghai 200072, China
E-Mail: shaoyis@gmail.com
2. Be sure to include the following information in your submission:
title of the submission, name (s) of the author (s)
two or three keywords that describe the submission
mailing address (es) and e-mail address (es)
corresponding author if different than lead author
Further Correspondence
Send your inquiries to:
Prof. Shaoyi Sun
School of Film & TV, Shanghai University
P.O.Box 308, 149 Yan Chang Road
Shanghai 200072, China
E-Mail: shaoyis@gmail.com